27 Apr - 7 May 2019
A five-meter-tall robot sculpture designed by Japanese artist Hajime Sorayama was front and center at the opening party of Dior Homme's pop-up shop at the Landmark atrium, which took inspiration from the futuristic theme from the label's pre-fall 2019 collection which was presented by artistic director Kim Jones in Tokyo last year. To toast the launch of the collection, Dior Homme hosted a cocktail reception, Market Trend provided a Web AR Experience, let the celebrities wear virtual robot mask only through the browse, player no need to download application and share photo to social media. The pop-up shop is open until May 7, 2019 and next stop will be Korea and Taiwan.