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Interactive Total Experience

Times Square - Christmas Elfventure

18 Nov 2023- 1 Jan 2024

Objective

With Christmas just around the corner, Times Square is introducing the Christmas Elfventure campaign featuring the adorable elf V Lumi! Inspired by the Finnish Christmas elves, Lumi is the latest character created by Japanese artist Kohei Ogawa. Lumi will greet mall patrons at his Christmas workshop at Times Square from November 18, 2023 through January 1, 2024 and is set to melt everyone s heart with his elfventure stories. Patrons will also find a Christmas Elfventure photo booth, where they can make customized Lumi-themed WhatsApp stickers.

  • What Had We Done?
    • - Christmas elf work pass QR code Solution
    • - Sensor System
    • - WhatsApp Sticker Game Solution
    • - 3D animation
    • - UI/UX design
    • - WhatsApp Sticker Sending Service
    • - Report System
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