19 - 30 Sept 2022
The opening of the Max Mara concept store in Pacific Place & harbour city, the inspiration for the two designs of the Max Mara 2022 autumn and winter series comes from a puppet show by the artist Sophie Taeuber-Arp -King Stag and the Alps. Market Trend set up a simulated ski machine for Max Mara, let the participants experience the speeding in the snow. As for the theme of the Alps, the brand teddy bear Teddy also changed into ski attire to meet everyone.