Market Trend

Interactive Stepping Game Experience

Shiseido Roadshow

26 Feb - 3 Mar 2019

Objective

During March, Shiseido Hong Kong begins a roadshow at Harbour City to promote its latest product - Ultimune Power Infusing Concetrate. The Concentrate contains 72 ingredients and as a highlight, Market Trend produced a Stepping Game. Here, customers finish 72 steps at Ginza Crossing and finally reach the product. This interactive game emphasize features of the product which in turns increase customer??s involvement on new product and highly enhance the shopping experience of customers on the brand.

  • What Had We Done?
    • - Stepping Game Solution
    • - Data record function
    • - Sharing function (Email, Facebook)
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