AR PHOTO SHOOTING AND RUNNING EXPERIENCE

Puma - Interactive Flagship Store in Shanghai

31 Dec 2015

Objective

In respond to the new concept “Forever Faster” of Puma in Shanghai Flagship Store, Market Trend has developed two interactive solutions for this campaign. One of the solution is “AR Photo Shooting Experience” in front of the store. It attracted many people to take photo with well-known runner Bolt. After that, people can scan the QR code to get the photo.

Another solution is “AR Motion Running Competition Experience” in the retail store. Customers can wear the most responsive shoes “Ignite” to experience the real performance of PUMA shoes. It enhanced the user experience before purchasing. Also, player got the discount coupon and use it within 30 mins. It is an innovative idea for PUMA to introduce its new product and create a big noise of it.

What Had We Done?
  • - QR code system
  • - Photo Shooting Solution
  • - Coupon System
  • - AR Motion Running Competition Experience
  • - Score record system
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