VR Horse Riding Experience 2016

The Hong Kong Jockey Club - Digital Nights

13 Apr,2016 | 20 Apr,2016 | 27 Apr,2016

Objective

Digital Nights at Happy Wednesday was a marketing event which held by The Hong Kong Jockey Club (HKJC) in Happy Valley Racecourse. The Hong Kong Jockey Club wanted to provide an unique and exciting experience to the race-goers and build a trendier image by incorporating a wide range of innovative solutions within the racecourse. In order to make a digitally-themed Happy Wednesday, Market Trend was create three digitalized solution to attract racegoers and let them experience to be an Horse owner by create their dream horse, design their racing silk and VR Horse Riding.

What Had We Done?
  • - VR Horse Riding Experience
  • - Create Your Dream horse Hologram Experience
  • - Jockey Magic Spray Solution
  • - Sharing Function for each solution (QR Code, Facebook)

Key Achievements

670+

Total Playing Times

15+

Media Coverage (Included TV, Online Platform & Magazine)

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